Memory FarmPrivacy Policy
1. Who we are
Memory Farm: Cozy Village ("Memory Farm", "the game") is developed and published by MMT Studio ("we", "us"). This policy explains what information the game collects, why, and the choices you have. It applies to the Memory Farm apps for iOS and Android and to this website.
We do not sell your personal information.
2. Information we collect
Information you give us
- Profile: the nickname, farm name and character you choose in the game.
- Sign-in (optional): if you link your farm to Sign in with Apple or Google, we receive an account identifier and, depending on what you allow, your email address and name. With Sign in with Apple you can choose to hide your email.
- Chat messages you send in farms, the Town Square and the Market.
- Reports you send about other players, including the reason and the message you are reporting.
- Support emails you send us.
Information created as you play
- Game data: your farm layout, crops, items, coins, level and XP, quests, achievements and settings, so your farm can be saved and restored.
- Social data: your friend code, friends list, invites, leaderboard scores, and the activity in your farm diary (for example who helped or picked crops on your farm).
- Presence: while you are in an online farm or public place, your character's position so other players can see you walk around.
Information collected automatically
- Identifiers: an anonymous player ID created when you first open the game, and, for ads, the device advertising identifier where your device settings and consent allow it.
- Device and usage data: device model, operating system, app version, language, country (from IP address), and events such as levels reached or screens opened.
- Crash and diagnostic data: crash logs and performance data that help us fix bugs.
We do not collect your precise location, contacts, photos or payment details. Reminders such as "your crops are ready" are scheduled on your device and are not sent through our servers.
3. How we use information
| Purpose | Data used | Legal basis (EEA/UK) |
|---|---|---|
| Run the game, save your farm and restore it on a new device | Game data, player ID, sign-in data | Performance of our contract with you |
| Online features: visiting farms, friends, chat, leaderboards | Profile, social data, chat, presence | Performance of our contract with you |
| Keep the game fair and safe: prevent cheating, filter profanity, handle reports, block abusive players | Game data, chat, reports, identifiers | Legitimate interests |
| Fix crashes and improve the game | Usage, diagnostic and device data | Legitimate interests |
| Show ads that keep the game free | Advertising identifier, device data | Consent where required, otherwise legitimate interests |
| Answer support requests | Email and what you send us | Legitimate interests |
4. What other players can see
Memory Farm is a social game. Other players can see your nickname, character, farm name, level, your farm when they visit it, your leaderboard scores, your chat messages, and your farm diary entries about them. Please do not put personal information in your nickname or chat. You can block players and report abuse from their profile.
5. Service providers
We use trusted providers that process data on our behalf, under their own privacy terms:
- Google Firebase (Authentication, Cloud Firestore, Cloud Functions, Remote Config, Analytics, Crashlytics): accounts, cloud saves, online features, analytics and crash reports. Firebase privacy
- Google AdMob: advertising. How Google uses data from apps
- Apple and Google sign-in, if you choose to use them.
- Apple App Store and Google Play, which distribute the game.
We may also disclose information if required by law, to protect the safety of players, or as part of a merger or sale of our business (in which case this policy will continue to apply).
6. Advertising and your choices
Memory Farm is free and shows ads from Google AdMob. In the EEA, the UK and Switzerland we ask for your consent through Google's consent form before personalized ads are shown. To change your choice later, reinstall the game and the consent form will be shown again. You can also:
- iOS: ads are not personalized using the advertising identifier unless you allow tracking; you can manage this in Settings › Privacy & Security › Tracking.
- Android: reset or delete your advertising ID in Settings › Google › Ads (or Settings › Privacy › Ads).
7. How long we keep data
- Chat messages are deleted automatically after about 24 hours. Presence data expires within minutes.
- Reports (including the reported message) are kept for up to 12 months to handle abuse.
- Game and account data are kept while your account exists. Guest farms that are inactive for 24 months may be deleted.
- Analytics and crash data are kept according to Firebase's retention settings (up to 14 months).
8. Your rights and account deletion
Depending on where you live (for example under the GDPR, UK GDPR or California's CCPA/CPRA), you may have the right to access, correct, delete or export your personal data, to object to or restrict certain processing, and to withdraw consent. We do not sell or "share" personal information for cross-context behavioral advertising as defined by the CCPA, except through the ad consent choices described above.
Delete your account: in the game, go to Settings › Account › Delete account. This deletes your account and cloud farm. You can also email us. See Delete your account for details.
To exercise any other right, email nguyendinhgioi1994@gmail.com from the address linked to your account, or include your friend code (shown at the top of the Neighbors screen). We will reply within 30 days. You may also complain to your local data protection authority.
9. Children
Memory Farm is not directed to children under 13 (or the minimum age in your country) and includes chat with other players. We do not knowingly collect personal information from children under that age. If you believe a child has given us personal information, contact us and we will delete it.
10. International transfers
Our servers are operated by Google in the United States. When we transfer personal data from the EEA, UK or Switzerland, we rely on Google's Standard Contractual Clauses and other safeguards provided by our service providers.
11. Security
Data is encrypted in transit, access to our backend is restricted, and players can only write to their own data through checked server rules. No system is perfectly secure, but we work to protect your information.
12. Changes and contact
We may update this policy. If the changes are important we will tell you in the game. The date at the top shows the latest version.
Questions? Email nguyendinhgioi1994@gmail.com.